Absolutely! Reading labels is empowering, and appalling, and what I do without fail. It's also helpful, in the US anyhow, to read the labels on so-called organic food, to make sure that some Agribusiness marketing savant hasn't slipped The Same Stuff by overworked, underpaid and understaffed government inspectors, in order to be able to charge more. I think you and our other Antipodean neighbors have better luck with government inspectors and regulations.